The contrast Between Corporate Identity and Logos
Marzo 28th, 2010 by mira5189695Your avatar, however, is not you. It is only a representation of you.
retain that notion in mind as you embark on starting a business. One of your considerable goals will be to build a corporate identity; to place what your business is in the business world. At some point, you will also invent a logo for your business. These two things (corporate identity and logo) are not the same thing, though they are often considered as such. Let me justify.
Corporate Identity
Your corporate identity is your business. Everything that is projected by your business, taken as a whole, is your corporate identity. Every image that your company projects, every ad that you accomplish, every catalog printing that you distribute, every booklet printing that you send out in your company’s name: all of this makes up your corporate identity.
Whenever a customer thinks of your company, the image that he or she sees is, to that person, your corporate identity. Every decision you manufacture, from the most distinguished to the most mundane, contributes to your overall corporate identity. It is not something that is created overnight, but is instead cultivated throughout the life of your business.
In the example of the avatar above, your corporate identity is you. Your logo, however, is like the avatar. It is only a representation of you.
Logo
Your logo is only a allotment of your corporate identity. If you have a edifying logo, then customers will reflect of it when they assume of your company. They will immediately contemplate your logo. quiet, it is only a share of the overall image of your company, which is your corporate identity.
Your logo, if designed correctly by a professional company, is your corporate identity all wrapped up into one petite image. Through colors and fonts and invent features, your logo is made to project the purpose and drive of your company. It is supposed to drawl all of these things to customers, simply by being on a label or on the pages of your catalog printing.
Your corporate identity is something that you have to constantly work on and revise. You must always be conscious of how you are perceived on the market. Your logo, however, is designed with these things in mind, but is then left to do its work. You will likely want to change your logo from time to time, but for the most fragment it remains static.
Do not let your customers confuse your logo with your overall identity. The logo is only a itsy-bitsy fragment of the mammoth narrate.
Resources:
logodesignguru.com/A/Corporate_Identity.asp
hainesdesign.com/
http://www.logoorange.com/
Cakephp Developers For Hire